When it comes to shopping, many advertisers enjoy the prime visibility that varying types of mall advertising provides. The most popular form of mall advertising is kiosks. It's the next best thing to point-of-purchase advertising. Beyond kiosks, malls are going high tech with digital screens placed near escalators and elevators to gain the attention of a captive audience. Additionally, an advertiser's imagination is the only limitation for mall advertising. From wrapped escalator steps and hand rails to floor graphics, you can attract wandering shoppers directly to your doors.